What's the difference between a website and a landing page?
A website covers your whole business. A landing page has one job, like getting calls or bookings. If you need results quickly, start with the landing page.
6 min read
Straight answers,
no jargon
The questions small-business owners ask us most, answered in plain English.
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- Website basics
- AI ads
What are AI UGC ads?
Short videos of a presenter talking to camera about a product, in the style of a creator's phone video, where the presenter is made with AI.
5 min read
- Shopify & ecommerce
Shopify template vs custom theme: which do I need?
Start on a ready-made theme if you want to sell soon on a sensible budget. Go custom when the look of the shop is part of what customers pay for.
5 min read
- Branding & design
Do I need a logo before a website?
Not strictly, but it's the cheaper order. The logo sets your colours and fonts, and the website, signature and ads all borrow from it.
5 min read
- Automations
What is business automation, really?
It's software doing a repetitive job for you, like copying a form into a spreadsheet and sending the reply. No robots, just your apps passing information along.
5 min read
- Website basics
Do I need a website, or just a Shopify store?
If you mainly sell products online, a Shopify store can be your whole website. If you sell your time or a service, you need a website instead.
5 min read
- AI ads
Are AI-generated ads worth it for small businesses?
Often, yes. They cost less than a shoot and take days, not weeks, so you can test more ideas. They work less well when people need to see a product used for real.
5 min read
- Shopify & ecommerce
How much does a Shopify store really cost?
A monthly plan (from $39 in the US), card fees on each sale, any paid apps and theme, and the one-off cost of the build. Here's every line of the bill.
5 min read
- Branding & design
What is an email signature, and why does it matter?
It's the block of details under every email you send. People see it far more often than your website, so a tidy one makes every reply look professional.
4 min read
- Automations
Do I need a chatbot, or just a better FAQ page?
If people ask the same questions on WhatsApp or Instagram, a chatbot helps. If they ask on your website, a clearer FAQ page is often enough, and cheaper.
5 min read
- Website basics
What to put on your homepage (and what to leave off)
Say what you do, who it's for and how to get started, all in the first screen. Then add proof, a short list of services and one clear next step.
5 min read
- AI ads
How to brief an AI ad (without knowing anything about AI)
A good brief fits on one page: who buys, why they buy, what makes them hesitate and what you want them to do next. Here's a template to copy.
5 min read
- Shopify & ecommerce
Moving from Etsy to Shopify: what actually changes
You keep more of each sale and own your customer list, but Etsy stops sending you shoppers. Plan how people will find your shop before you move.
5 min read
- Branding & design
Five signs your logo is working against you
Blurry on a phone, unreadable as a small icon, or impossible to print in one colour. How to tell whether yours needs a tidy-up or a fresh start.
4 min read
- Automations
5 tasks small businesses can automate today
Enquiry replies, booking reminders, invoice follow-ups, lists that stay in sync and a weekly sales summary: what each one saves and what it needs.
4 min read